John McCaffrey of Kesho Bicycles came to us deep in the heart of winter (no, not this morning) looking for some wheels for a cross bike he was building for himself. Always willing to do custom work, we were all in.
We quickly settled on a set of 1.9T wheels, built with CX Ray spokes and brass nipples, the easy part. John has a keen sense of detail, so we went back and forth on the design for weeks. Generally builders have a very specific idea in mind, which always make it a fun challenge.
In the end John decided that less was more, which also happened to be one of the first ideas we started with. Here are a few of the ideas that went back-and-forth during the process and then the final product.
If you have a something in mind for your bike let us know, we’d love to work with you on it.






































